At the beginning of the year, the rapidly changing working conditions posed new challenges to the Hungarian SME sector, which was already facing serious challenges in terms of its digital maturity. According to a non-representative survey called “Digimeter” by Reacty Digital and Smart Commerce Consulting, 65% of the companies surveyed used teleworking after the restrictions were introduced, but within this, 94% of companies operating in the field of infocommunications, while in the commercial sector only 58% – although growth was highest here. More than half of the companies plan to maintain the home office option after the restrictions are lifted.
According to the evaluation of the answers of the 201 interviewed SME managers, efficient work organization, coordination of remote employees and short time were the biggest challenges. for companies. Interestingly, the problems related to the provision of IT background were less perceived, while the lack of the necessary tools and the skills acquired in their use are characteristic of the majority of the surveyed companies.
Smaller companies may have trouble switching online even if they have the financial resources to do so, at least as indicated by the fact that 65% of those surveyed said they would definitely need professional support in certain areas. 19659002] Within this, company leaders mainly mentioned the areas of new customer acquisition channels, online marketing, website development and social media presence. In the case of smaller enterprises and SMEs engaged in commercial activities, the need to learn about new customer acquisition channels is even more significant, the survey shows.
In the use of digital devices, the difference is typically double in favor of companies belonging to the Central Hungarian region. For example, while 61% of businesses in and around the capital use online meeting solutions, this proportion is only 30% in rural areas. There is a similarly large difference in digital development between those operating in the field of infocommunications and all other companies, the research shows.
Gellert is Technology Editor at Counting News Media and contributor at other major tech publications. Her interests includes testing new gadgets and reading.