In mid-July, Google's parent company, Alphabet, and India's largest technology conglomerate, Reliance Industries, signed an agreement to serve hundreds of millions of potential users. The two companies are working on a new entry-level smartphone that will be available to larger masses and will reach hundreds of millions of potential customers in the world’s second-largest mobile market. As an investor in the project, Google would invest $ 4.5 billion in capital to provide a special, modified version of the Android operating system for the mass phone.
The agreement between Reliance and Google is expected to revitalize the entry-level smartphone market in India, where hundreds of millions of subscribers still use various basic devices and silly telephones. This segment is currently dominated by Chinese manufacturers such as Xiaomi or BBK Electronics with various brands (Oppo, Vivo, Realme, etc.) – typically eight of the ten smartphones sold in the Indian market are made by these companies.
The turnaround is all the more enveloping as Reliance, as the owner of Jio, the nation's largest mobile operator with nearly 400 million customers, is an unavoidable factor, recognized by more and more Western partners and investing billions of dollars in the conglomerate to
Google's new Jio smartphone concept isn't entirely new, Reliance once again fired this joke in 2017: To $ 20 rupees, or roughly $ 6,200 JioPhone has become a huge success despite not being marketed as a smartphone. JioPhone has now been purchased by more than a hundred million Indians, most of them users who have never had a mobile phone before.
There are an estimated 350 million mobile subscribers in India today who do not have a smartphone.
Gellert is Technology Editor at Counting News Media and contributor at other major tech publications. Her interests includes testing new gadgets and reading.