Microsoft will close its live game streaming service called Mixer and redirect users and partners to Facebook Gaming after July 22, the first man in the company's Xbox game console and related services business announced on Monday. After years of struggle, the company is finally giving up the fight with Amazon-owned market-leading platform Twitch, at a time when live game streaming may be unprecedented.
Microsoft is just booming in live gaming. In 2016, it acquired the Mixer platform, which was already lagging behind the already mentioned Twitch, YouTube or Facebook Gaming in terms of the number of viewers, and the company has not been able to overcome the disadvantage since then, despite reaching out in vain. to a proven recipe for others, and made exclusive deals with gamer celebrities. However, the timing of the Mixer closure is no coincidence, as the company plans to launch its next-generation Xbox game console family, the Xbox Serires X, this year, with a hit-and-go portfolio of services.
Part of this strategy is the current agreement with Facebook, which is likely to result in Microsoft's new platform, the xCloud game streaming service, having a fairly tight integration with Facebook Gaming. Microsoft is admittedly driven by ambitious goals in this area, so Phil Spencer, the first man in the Xbox business, said in an earlier interview that the company wanted to reach two billion players with xCloud, a goal that Mixer's position and popularity did not adequately serve.
However, the Mixer will not disappear without a trace in the sink after the service closes, so Microsoft will move some components to other services, especially the online video conferencing and meeting platform, which has become extremely popular in recent months. .
Gellert is Technology Editor at Counting News Media and contributor at other major tech publications. Her interests includes testing new gadgets and reading.