With the exception of a handful of stores, Microsoft is closing its physical stores worldwide and will instead focus almost entirely on online sales.
As the company emphasizes in its announcement announcing the move, its online trading platforms, including Microsoft.com and the company, are not a precaution against the coronavirus epidemic, the company is said to be pulling the blinds permanently in traditional stores. Online stores for Xbox and Windows platforms, reaching about 1.2 billion people a month, in 190 markets worldwide, and online sales are growing steadily. Although the company did not address the performance of physical stores, chances are they did not live up to expectations, especially since the vast majority of Microsoft's offerings are digital products.
Certain “flagship” physical stores will continue to be held by the company, including in London, New York, Sydney and, not surprisingly, in Redmond, transforming these premises into “Microsoft Expereience Centers” where customers can try and hand. they can buy the company’s assets or get information about them.
The company will retain its current salespeople, who will also be responsible for sales, training and support for individual, small and large customers. for. Incidentally, these positions have already been filled by the employees concerned during the closures during the coronavirus epidemic, and this transition is planned to continue in the future.
Gellert is Technology Editor at Counting News Media and contributor at other major tech publications. Her interests includes testing new gadgets and reading.