Netflix was a magnet for new subscribers during the epidemic

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Netflix achieved extraordinary growth in the number of new subscribers in the first half of this year due to the changed situation resulting from the coronavirus pandemic.

In the first half of this year, a total of 26 million new paid customers became the world's largest online video streaming platform, Netflix, thanks in part to the changed life situation caused by the coronavirus pandemic, which closed hundreds of millions of people. into your home. The pace of expansion is well indicated by the fact that the service provider was able to acquire a total of 28 million new paying customers last year. However, investors were somewhat discouraged by the company's warning of a slowdown in the next quarter, expecting growth of 2.5 million from July to the end of September, significantly underperforming the analyst consensus on 5.3 million new subscribers.

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Netflix's first-half soar was helped by the fact that the service provider poured in significantly more original content than any of its rivals. In just this month, the company was able to showcase 59 self-produced new series, movies or documentaries for “fire show,” while Disney + and Apple TV +, considered last year's big rival to Netflix, were able to show just two such content.

due to the cessation of production of non-commercial content may have an adverse effect on the operation of Netflix, although this is not expected to be felt until next year. According to the company, the premiere of the new own content will typically be postponed to the second half of the year, but the company is expected to be able to adhere to the annual schedule, ie the premiere of a significant amount of original content will not be postponed until 2022.

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