Telenor Hungary enters the Hungarian large screen mobilenet market with a new construction. The novelty of the service provider's “Hipernet Home + Relax” fancy tariffs is that the monthly fee consists of two parts, one of which must be paid only if the data traffic has actually been processed with the subscription. According to the service provider, the new tariffs may be ideal for mainly seasonal use, which is very typical of the summer season (eg providing temporary internet access in holiday homes, hiking, etc.).
The Hipernet Home + Relax package in two constructions, 50 and 100 per month Available with a GB data frame. The basic monthly fee of the packages is uniformly HUF 2,000 without loyalty, HUF 1,000 with 12 months loyalty, HUF 24 with 24 months loyalty and zero HUF in case of device purchase. For HUF 5,000, and for the more expensive tariff, 100 GB for HUF 9,000 – these limits, together with the tariffs, are automatically activated in case the customer actually handles data traffic with the subscription, regardless of the amount of traffic.
If the frame runs out earlier than 30 days, an additional 50 or 100 GB data packet can be activated for subscriptions. Of the data size of the 50 GB package, 8.5 GB can be used in the EU, and for 100 GB, this amount is 15.2 GB.
Without device purchase and loyalty, the constructions already seem much less favorable, since in addition to the basic monthly fee, the data frame fee also increases significantly in this case. Thus, under these conditions, the total cost of the 50 GB package will be HUF 12,000 for 30 days, while the 100 GB package will cost HUF 16,000. By comparison, Telenor's other large-screen tariff family, Hipernet Home +, costs HUF 6,290 per month for 60 GB of data and HUF 7,590 for 150 GB without loyalty, ie after the holiday without contract consequences.
Based on statistics published by the National Media and Communications Authority (NMHH), broken down into different segments, it can be stated that Telenor is trying to shake up a fundamentally barely growing market with new constructions. The number of large screen mobilenet subscriptions has been stagnant at just under half a million for years, while the average data traffic per subscription has increased significantly in recent years, meaning that customers are also increasingly using these achievements. Of the three major market providers, Telenor has long provided the largest data frame for large screen packets, presumably primarily because it does not create internal competition with these constructs in the absence of the fixed line business.
Gellert is Technology Editor at Counting News Media and contributor at other major tech publications. Her interests includes testing new gadgets and reading.