The home IoT market is being assessed by EU competition law

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A survey was initiated by the European Commission's competition authority to map the future of the home IoT sector. The organization aims to explore, by interviewing hundreds of industry players, whether typically U.S.-based companies with greater market dominance, such as Apple, Amazon, or Google, can shape their ecosystems in the future to limit free space. market competition. EU Commissioner Margrethe Vestager mentioned Deutsche Telekom as a European player in addition to US companies, which also has its own voice assistant platform.

The launch of the survey could be the first step in an extensive EU competition inquiry, culminating in various commitments. if they cannot demonstrate to the satisfaction of the Commission that their activities do not distort competition. Although the Commission considers that this is an immature, booming market (some 108 million smart home appliances were used in Europe last year, this number could rise to 184 million by 2023), the current action is justified by the fact that in such a rapidly changing market, a dominant player can create a dominant position that leaves lasting traces in the entire sector.

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According to the Commissioner's statement, the Commission may have a double problem with the market. On the one hand, smart home and the assistant platforms that control them collect huge amounts of personal data about their users, and managing and concentrating them in one hand can be a concern. On the other hand, dominant market players can typically determine the means by which their platforms work together for compatibility reasons, making it more difficult for a user to choose a competitor's product, ie anti-competitive behavior.

for businesses that have some form of interest in the home IoT market, including device manufacturers (including wearable devices), voice assistant platform operators, and a number of companies that offer their services or products to customers through these platforms or devices. [19659002] In a questionnaire sent to European, Asian and American companies, the Commission wonders, among other things, how the devices market works, how data on users are collected, handled and used by stakeholders. A report based on the responses is scheduled for public consultation by the Commission next spring. The EU executive hopes that this alone will be enough to encourage the largest players in the market to act in a lawful manner, letting them know that the Commission is monitoring their action and ready to take swift action to prevent abuses of market dominance. [19659010] window.fbAsyncInit = function () {
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