Digi-Capital leads the AR segment in the AR / VR market, according to an analysis cited by Venturebeat: the technology splits primarily on mobile, having now found its way into a range of messaging and web applications, as well as being part of mobile operating systems. According to the research, the total number of AR users on platforms with similar features now exceeds one billion globally – and this value could reach 2.7 billion in five years.
Analysts expect mobile AR solutions built into messaging apps 2024 will have a user base of 1.5 billion, and more than one billion users will be grouped around operating system variants at the same time. The AR market is also expected to fatten this year’s total revenue of $ 13 billion to $ 67 billion by 2024.
VR HEADSETS STILL LAYERED PRODUCTS
VR no longer has the hay so well, a because, unlike AR, it is not available on existing devices, on the other hand, there is still little high-quality VR content available to attract a wide range of users and persuade them to buy the extra hardware, often at a peppery price. Although an active, hard VR user core is already in place, it alone is not enough to take the segment on its shoulders.
There is also a significant difference in user activity, while various AR effects and filters are among the most popular features in mobile chat apps. A significant proportion of VR headsets, according to researchers, are worn by users less than once a day, and many are only taken out on a weekly or monthly basis. In the case of Snapchat, for example, AR filters are used by about 170 million users nearly thirty times a day, according to the company.
it failed to visibly despise its foot – however, this is also true for AR headsets, which are also largely popular in corporate use. However, the mobile use of augmented reality is extremely diverse, ranging from games through the aforementioned filters and effects to distance measurements with a smartphone camera.
Analysts are accordingly not very optimistic about the future of VR, with VR headsets expected to have barely 10 million installed bases by 2023. the latter therefore remains one of the sub-sectors of the video game market on the consumer side in addition to corporate use. Surprisingly, however, the AR goggles, which have proved to be unsuccessful attempts so far, are much more optimistic, especially thanks to rumors that Apple is also set to enter the market in 2022. If the Cupertino giant really comes up with its own hardware, researchers expect tens of millions of installed bases to be built within five years.
Gellert is Technology Editor at Counting News Media and contributor at other major tech publications. Her interests includes testing new gadgets and reading.