The world's largest online music streaming provider, Spotify, is introducing a new format to its portfolio. The company has been one of the largest podcast platforms so far, but from now on, even more exclusive content is expected to appear on the service once video-enhanced podcasts come. The new format will be available on both mobile and desktop / browser interfaces, with video podcasts available to paid and ad-supported, free-to-air customers in the future.
However, the number of podcasts that include a video stream in addition to the audio track is still quite limited. , so far only the authors of the most popular podcasts have the opportunity to upload images for broadcast. If a video track is also available, the podcasts will automatically start playing the video, the audio track will continue when you close the device or exit the app.
With the advent of video podcasts, Spotify is clearly trying to break into YouTube laurels, as Alphabet has so far proved virtually unavoidable if the leaders of popular podcasts wanted to upload video content alongside the sound. As early as May, Spotify announced that it had entered into exclusive contracts with the best-known podcast bands, who had previously appeared on YouTube with their shows. Joe Rogan or Kim Kardashian West are among the first to appear on Spotify with video podcasts, among others.
However, YouTube still seems to be an obvious choice for podcasts, as authors can search well with embedded ads. , and Google's search algorithm makes it easier for students / viewers to find programs.
Gellert is Technology Editor at Counting News Media and contributor at other major tech publications. Her interests includes testing new gadgets and reading.